https://richardsdesignco.com/about daily 0.75 2026-02-03 https://richardsdesignco.com/contact daily 0.75 2015-03-13 https://richardsdesignco.com/home-be-true-1 daily 1.0 2026-02-04 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537214072343-Q0GJYI6407CBPGV8UAMW/TK_EvolutionOfTrail_F18-0658.jpg Home: Be True (Copy) https://richardsdesignco.com/home-be-true-2 daily 0.75 2024-06-28 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537214072343-Q0GJYI6407CBPGV8UAMW/TK_EvolutionOfTrail_F18-0658.jpg Eddie Bauer https://richardsdesignco.com/home-testing daily 0.75 2024-07-19 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537214072343-Q0GJYI6407CBPGV8UAMW/TK_EvolutionOfTrail_F18-0658.jpg Home: Testing https://richardsdesignco.com/home-be-true-2-1 daily 0.75 2025-06-29 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537214072343-Q0GJYI6407CBPGV8UAMW/TK_EvolutionOfTrail_F18-0658.jpg Eddie Bauer (Copy) https://richardsdesignco.com/whos-the-greatest daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1419014235409-LMZ6FXEYOTG97DLBI5ZO/Ali+vs+Hamill.2.jpg ESPN CLASSIC ESPN Classic Poster Promotional poster for ESPN Classic programming. The series featured a countdown of the greatest athletes of all time. The poster concept imagines a bout between world heavy-weight champion Muhammad Ali and Olympic gold medal figure skater Dorothy Hamill. Creative Director: Steve Sandstrom Designer: Dan Richards Writer: Ray Eldard Agency: Sandstrom Partners https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648805360648-SGL4DC3MFXDSA1OZRLLF/Ali%2Bvs%2BHamill.KO.jpg ESPN CLASSIC https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1419014554366-EM4IA8M99HCQ9C7FIHTZ/Ali+vs+Hamill.3.jpg ESPN CLASSIC https://richardsdesignco.com/stadium-install daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414777830798-FCN0BZSTQ9I2VFPJGKBW/portfolio86.jpg STADIUM FAN EXP SPORTSCENTER FAN SET This installation at Altell Stadium in Jacksonville Florida allows fans to sit behind the most famous desk in sport and see what it's like to be an ESPN anchor. Fans read from a teleprompter of just improvised. A SportsCenter intro and outro bookends their performance, and the final product is sent to their inbox. The concept was also installed in many other NFL and MLB stadiums. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414777807182-26Y9RVAEKP8RKB1STOQP/portfolio85.jpg STADIUM FAN EXP https://richardsdesignco.com/march-madness-gift-box daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1422942856149-P1WR07QGVN3ZWQXKQQD3/Opolis_Madness_Box_01.jpg MARCH MADNESS BOX March Madness Product Seeding Limited edition package for a special Nike Sportswear product seeding program for March Madness. Screen printed maple floor lid features a stylized tournament bracket illustration by Cody Hudson. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418963847147-XNIIQP09VYHFZ29CAHD9/Opolis_Madness_Box_02.jpg MARCH MADNESS BOX https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418963850897-PQG5Z3BQM554DTNC34XN/Opolis_Madness_Box_03.jpg MARCH MADNESS BOX https://richardsdesignco.com/dm-trade-show daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421561931977-1X9YUM2ETA1DZB3MVE6M/portfolio16.jpg DM TRADE SHOW Dr. Martens Trade Show Booth Dr. Martens Originals product line was the marketing focus for this trade show, with photography set in Victorian England provided for support. Walls covered with rusted steel and flocked period wallpaper created a backdrop for shelving and graphic fixtures made almost entirely from reclaimed materials. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421561911354-TYPBSFEA1941UN1Z56EF/portfolio17.jpg DM TRADE SHOW https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414780887687-QJDLACK8NDDJZGVP8YV9/portfolio18.jpg DM TRADE SHOW https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414780899204-35AE35CJV75TDE1UH4WM/portfolio19.jpg DM TRADE SHOW https://richardsdesignco.com/nike-gps-watch daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1769028252347-O62RHWPDG7HYJR5Q3JOD/Nike%2B+SportWatch+GPS+packaging+setup.png NIKE GPS WATCH https://richardsdesignco.com/nike-be-true daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1746483791518-6S0XBT95WGXFUZNWJCC8/Screenshot+2025-05-05+at+3.21.03%E2%80%AFPM.png BE TRUE The Nike Dunk. This book recaps the media, promotions, events and collateral that was used to relaunch of the iconic shoe. The One Show: Silver Pencil Winner Creative Director: Dan Richards Designer: Lael Tyler https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1419490233087-FV2BEBXM3FCD4MFN9GHA/BeTrue.jpg BE TRUE BE TRUE CAMPAIGN Large scale retail marketing campaign for Nike Sportswear, specifically the re-launch of a classic basketball silhouette from 1985–The Dunk. The Dunk's identity is rooted in school colors, and 80's authenticity. The Dunk's colorful tile pattern was represented in retail and a launch venue using painted school locker doors. The locker doors were featured in window displays, and used as shelving in-store or as a tiled wall pattern in some spaces. Clever placement of the campaign tagline, "Be True" included, foam fingers, and body paint, all meant to capture the passion and culture of 80's school spirit. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414779892642-2YXIE5O2C5RKN4QWB15V/BETRUE01.jpg BE TRUE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414779907133-K7WHFXFM24RCOLYN9XKK/BETRUE02.jpg BE TRUE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414725755388-7DZVP84EZY8A9T142X9Z/portfolio56.jpg BE TRUE https://richardsdesignco.com/dm-holiday daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418946698712-23ZL26OSMV0T2JX0LFPJ/Seattle_holiday10_03a.jpg DM HOLIDAY DM HOLIDAY For this Dr. Martens holiday campaign, old theatre marquee letters were used to create changeable message boards. Product images were created to fit into the sign system. A series of holiday messages were provided with detailed instructions, so sales clerks could change the signs each week to keep the conversation with shoppers fresh. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418946710808-3MNNKAHA40D8GCL99KSG/Portland_holiday10_02.jpg DM HOLIDAY https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418946733040-C81K5T3MONMX8LNFH3IV/Seattle_holiday10_02a.jpg DM HOLIDAY https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418946764402-CKPY83CF4RI524UFK0TR/Portland_holiday10_01.jpg DM HOLIDAY https://richardsdesignco.com/garcia-y-vega daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421047701706-AGTJEMZZYD42M7DMZCGW/portfolio4.jpg GARCIA Y VEGA Garcia Y Vega Identity refresh and new packaging for Garcia Y Vega. Because these cigars are imported from the Dominican Republic, the packaging features a graphic style inspired by foreign currency to highlight the exotic nature of the brand. A window added to the back of the box reveals the new metallic gold cigar band design. The package positions the brand as an imported cigar that lives within a lower price point. The new tagline was written to reinforce this position in the marketplace. "The Best Cigar for the Most People". Agency: Sandstrom Partners https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414778742279-7N1K0BCQKWLMBV18R6RT/portfolio3.jpg GARCIA Y VEGA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1746837734545-EEJOK663VUCP0SCOE15D/Garciayvega_greenbox.png GARCIA Y VEGA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648804908424-WN5YQRVQZQ7XA4QLL9IM/GYV_new01.jpg GARCIA Y VEGA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1422913226396-B92FFELI7QM380JY48PI/GYV_new02.jpg GARCIA Y VEGA GARCIA Y VEGA CLUB CIGARS Packaging for a range of smaller club cigars. These packages are intended to appeal to a more contemporary audience, pushing the boundaries of the brand. The Garcia Y Vega signature mark was used in place of the familiar black stripe logotype to further differentiate this product line. https://richardsdesignco.com/columbia-retail daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632570179159-ECQXTR5L8X6B0OP89BRU/Columbia_GBE-1.jpg Columbia Retail Columbia Sportswear Global Retail Comprehensive retail design including store design, new fixture suite, and seasonal initiative campaigns. Wholesale shop-in-shop design was also included for North America retail. Credits: Creative Director, Dan Richards, Fixture Design Lead, Martin Eizik, Columbia Retail Director, Amber Dube, Agency partner, EYE LEVEL. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632569296033-WEY6AH7G5FDMM585ZQ89/INterior+Render.png Columbia Retail Store Design https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632569231084-QMJXZKREOHVI1GG5TENR/Floor_Fixtures.jpg Columbia Retail Fixture Design https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632569313264-ELHTST4EXVFHJOLHCFNS/_SP_9930.jpg Columbia Retail https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632570639544-43D48ADUZK2C6Y8TE9NA/_SP_9940.jpg Columbia Retail https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632569370145-E68HV5G9XO4FDT1E1CNJ/CS-03-0600-FOOTWEAR+SHOE+RISER+SET+rev0.jpg Columbia Retail https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632569261519-M2YN2Y1T4P0K3EV71F6E/columbia_CvsN_Shop-in-shop_1000sqm_s04_30x18_HIRES.jpg Columbia Retail Shop-in-Shop Build https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632569327926-94A9FPR1LI7YHKIW5KGK/81947_F18_CasualOutdoor_Entry_r2.jpg Columbia Retail Seasonal Product Display https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632570738792-V2IX6UV6SA0PQIY6ERFZ/81947_F18_CasualOutdoor_FW_Table_r2.jpg Columbia Retail https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632570981440-HXGEGSQSRHEW0B4UYGZP/Screen+Shot+2021-09-25+at+4.54.34+AM.png Columbia Retail https://richardsdesignco.com/fantasy-football daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414728539127-7ZB8CIPR4EKOJJ4JCWOS/portfolio7A.jpg FANTASY FOOTBALL ESPN Fantasy Football Kit This direct mail piece was sent to ESPN Fantasy Football League Managers as an incentive to return to ESPN for their upcoming season. It includes a free magazine and coupons fastened to a clipboard as well as a league trophy. The package is covered in expert Fantasy Football advice. The inexpensive materials and flexo printing kept costs down but only added to the character of the package. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1423298354598-OKSEPMYOIA9117IA4407/portfolio7.jpg FANTASY FOOTBALL https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1423298804461-2P0FM85063OM9MUKI9XB/Fantasy_2.DR.jpg FANTASY FOOTBALL https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414727793978-Q9DV78Z1PVYRHCD2K15F/portfolio6.jpg FANTASY FOOTBALL https://richardsdesignco.com/project-5 daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414812988036-573GBXYLFGEEOWLOO9QP/MAXIM01.jpg AIR MAX TO MAXIM Nike Air Max to Maxim This graphic timeline charts the evolution of Nike Air from it's 1970's origins through to the Air Maxim. The graphic features vignettes of the designers and their inspiration for the designs of the iconic shoes. The deliberate analog presentation features elements such as Polaroid prints photographed at the Nike archive, athletic tape, racing bibs, and illustrations by James Blagden. The original installation was done for the launch event, then later translated into retail spaces in key markets. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418964541573-DJGOZWZRW1GGQRM8439L/02_MAXIM_BEGINNING.jpg AIR MAX TO MAXIM https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418964529794-7UK7VO1HTLVKAIY8T6YG/05_MAXIM_GODFATHER.jpg AIR MAX TO MAXIM https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414813405748-SPOS5CFQJTOBXX9R84XP/MAXIM05.jpg AIR MAX TO MAXIM https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414813014595-LC3S2QKOAMSRS510RYGY/MAXIM02.jpg AIR MAX TO MAXIM https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414813045901-1QS4N49ZM3NW7D1QW68Z/MAXIM03.jpg AIR MAX TO MAXIM https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414813077683-5T4CNXL20HNYJ1HN64UZ/MAXIM04.jpg AIR MAX TO MAXIM https://richardsdesignco.com/opolis-promo daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418945324169-BJQ3GARX5C0C6RDG01S2/Opolis_Map_Poster_01.jpg OPOLIS Opolis Design Map Promo This screen printed Oregon map points to Portland, the location of opolis design. The arrow graphic is a compilation of design elements taken from projects created by opolis. The promo was created to encourage clients to visit the newly designed opolis website. Published: Communication Arts Design Annual. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418945352352-HF47W41FDP1PGY2HBRXE/Opolis_Map_Poster_03.jpg OPOLIS https://richardsdesignco.com/eddie-bauer-1 daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632525911076-YO36UORSWST19AZK6DY9/Logo.png Eddie Bauer Eddie Bauer 100 Year Anniversary Campaign For Eddie Bauerʻs 100 year anniversary, a comprehensive experiential marketing campaign was developed including logo, traveling lending library, a city center starry night activation, and other brand interactive activities all encouraging consumers to find themselves outside. A special photo booth was developed allowing consumers to create their own 100 year anniversary silhouette portrait for sharing on social media. Credits: Dan Richards, Luis Infante, Rachel Roebuck, Jammy Chong, Emily Pasternack Agency: AMP https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632526583752-CHPQLAG7Y509OPSYL1J7/ADD_EB.jpg Eddie Bauer https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1649957093130-SJ142YS9EYWRK1W0G5VT/WheatPaste_update.jpg Eddie Bauer https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632526035981-6T2E19XE3MODD65OHDQU/GettyImages-956917710+copy.jpg Eddie Bauer https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1649979900433-53R3PZP4XN6M094K69NL/Wall+-+Concrete+and+Tree_ALT.jpg Eddie Bauer https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1768341436327-6WX86KB7PI0ED6EHHS5M/%2BEddie+Bauer+library+in+morning+light.jpg Eddie Bauer https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632525997348-7EMV6JKG00GGTUWZ0IYK/Main+Display+Side+View+02.jpg Eddie Bauer https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650004738582-5O10346Z39XGVUE8JSPQ/Mall_01_ALT.jpg Eddie Bauer https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632573402763-8ABRNLDYI9ZM7CF7VFYA/Wall_OOH.jpg Eddie Bauer https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1634279913024-YF7V5O2Y2IOKNLO12ZC7/**EB_100+Concept_v6-28_DR.jpg Eddie Bauer https://richardsdesignco.com/espy-awards daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421562266460-C9Y37H0IM5ZJIXXDO008/portfolio74.jpg ESPY AWARDS Ticket and Poster Designs for the ESPN ESPY Awards https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1419723687640-QLTLXZ4YUCQAOCUC70Q4/espy+tickets.jpg ESPY AWARDS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648463519349-CJHLNOOHDIKTT292BRQ7/ESPY_poster_detail.png ESPY AWARDS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648463523190-N05IS7HZJY21MHTF2WJC/ESPY_2003.jpg ESPY AWARDS https://richardsdesignco.com/brand-identity daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632576505206-S3GWVJINPVIS6IZV0DU7/EB_Logo.png LOGOS Eddie Bauer 100th Anniversary Logo Agency: AMP Credits: Dan Richards, Rachel Roebuck https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1644308367415-FF2M1SXLYL0DELPHFVML/Smith_logo.jpg LOGOS Smith Optics Logo for the global eyewear, goggle, and helmet brand. Agency: Parsley Browers Design. Credits: Dan Richards, Parsley Browers Design https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648378269167-LLPGPZ05FBN4GR65Z5M6/Bigha_badge_logo.jpg LOGOS Bigha Bikes Front badge design. Agency: Sandstrom Partners https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1723666013942-DFG1M5K3U4KUXB2VK902/Stadium_X_center.png LOGOS Stadium Exhibition Center Logo for an events center. Part of the Sounders FC and Seattle Seahawks stadium complex. Agency: Sandstrom Partners https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648378186951-E1Z1M5XNHF1RD0IIRQI8/Baby_logo.jpg LOGOS The Baby Jogger Company A proposed logo for a running baby stroller manufacturer. Credits: Dan Richards, Jeff Weithman https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1744411774984-CRTT8FH3FD6YUU16B5CV/Luck_Final_Logo_01.jpg LOGOS Luck Manufacturing Company Logo/Illustration for a private investment consultancy Credits: Dan Richards in collaboration with Austin Howe https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1720510389184-KJY4P6A46DH67ZPR5IGW/Screenshot+2024-07-09+at+12.30.53%E2%80%AFAM.png LOGOS 800.com Identity for an on-line electronics retailer. Tagline: Buyer Be Happy Agency: Sandstrom Partners https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1751270417187-7NKVTG9NORCPKDH2T84K/800_system.jpg LOGOS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648378323901-NURZM3CJ65DDWVUCB7AV/Bigha_logo.jpg LOGOS Bigha Bikes Logo set for Bigha Bicycle brand. Agency: Sandstrom Partners https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1720511809343-0PVU16EQECLRG42M9PII/FFootball.png LOGOS ESPN Logo for ESPN Fantasy Football, part of an identity system for ESPN Fantasy Sports. Agency: opolis Credits: Dan Richards, Michael Verdine https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648378355716-1Y4KW0EGABHPBED8AUG0/image-asset.jpg LOGOS Vizwerks Logo stamp system for Vizwerks, a retail design studio. Agency: opolis Credits: Dan Richards, Michael Verdine https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1648379080019-M8L5ZO3SRG9913VNIES5/Ulana_Logo_Final.jpg LOGOS Ulana Ward Village Identity for a Howard Hughes residential project in Honolulu. Agency: Ocean Blue https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1720509615593-E8IYBBLGVKNECFD61IZS/Thread_logo.jpg LOGOS Thread Creative Logo for a creative writing agency. Agency: opolis Credits: Dan Richards, Michael Verdine https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1423095715835-XQI5ECKMWQFNLX9GHJAX/Thread_01.jpg LOGOS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1730613846998-2RUA3C7DSJJPHO5IXUTQ/Kalae_Gold.png LOGOS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1720510040071-FXGPV5ZYS6X3V78THJE7/WV_Holiday_Guide.png LOGOS Ward Village Identity for an on-line Holiday Guide for Ward Village, Honolulu. Agency: Ocean Blue https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1720510854141-DOOTFLEPV1QTAOIN99LC/thepark.png LOGOS The Park Ward Village Logo for a Howard Hughes residential development in Honolulu. Agency: Ocean Blue https://richardsdesignco.com/nike-hockey daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1422943433529-3HSRYRXHEFGN4ZY1HHF5/HOCKEY01_A.jpg NIKE EQUIPMENT Nike Equipment Hockey Launch Collateral for the launch of Nike Hockey. The launch included all aspects of brand design including identity, product graphics, package design, film and video, event design and retail support. Published in the Communication Arts Design Annual https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1423078724477-7AX3X9MUE9RTXOV9ZPFL/HOCKEY02.png NIKE EQUIPMENT https://richardsdesignco.com/-shopinshop daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632630017543-DW2I999XAGMZU29RK9X1/Columbia_SiS+and+Branded_floorplans_NEW_1000_s01_DR.jpg + SHOP-IN-SHOP Columbia Sportswear Shop-in-Shop Dan Richards, Creative Director / Martin Eizik, Designer / Marc Alaspa, Retail Development / EYELEVEL, Design and Engineering Agency Partner https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632632027519-0MNLOY8J2SQMR00MO468/Columbia_SiS+and+Branded_floorplans_1000_s03_Hi-Res+Render_aa.jpg + SHOP-IN-SHOP https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632630050789-YA6MI638THQVOU1H84M6/Columbia_SiS+and+Branded_floorplans_NEW_750_s01_a.jpg + SHOP-IN-SHOP https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632630077625-5E46MY5J2P6VA8FUX3AT/Columbia_SiS+and+Branded_floorplans_NEW_500_s01_a.jpg + SHOP-IN-SHOP https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632630094021-1ESAZJGVHL4CASDULNLL/Columbia_SiS+and+Branded_floorplans_NEW_350_s01_a.jpg + SHOP-IN-SHOP https://richardsdesignco.com/target daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420837497802-17QF8G3WG5UC1STPRB8L/Target_cover_stack.jpg TARGET Target In-Store Marketing: Based on in-depth retail research, our team developed strategies, design principles, operational guidelines, and style guides for all of Target’s in-store signage and messaging. These documents represent the culmination of that work and contribute to the intuitive guest experience in Target stores. Agency: FITCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420794308425-5DFLTTNSKPCYII3NN14A/Target_spreads_combo.jpg TARGET https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420866718979-3A3QZ91L72RZMXAPJW4F/Target_spreads_combo_2.jpg TARGET https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421877283461-B00E8JCAR7FH517ZLEEB/TargetBV_01.jpg TARGET https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421870613578-ONTSA6GU1IC3N8SNPFXE/TargetBV_02.jpg TARGET https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421871553024-NUEIQAAMT8K2GNZB18MI/TargetBV_03.jpg TARGET https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421962647623-P86TCMBQYOZWZF8DVXAC/TargetBV_05.jpg TARGET https://richardsdesignco.com/espn-hotel daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421915019301-CJOLVS1HTYXBYALHKP7S/Hotel_animation_lo.gif ESPN HOTEL ESPN Hotel Comprehensive hotel concept for ESPN. The project took into consideration the entire guest journey. Brand touchpoints include a digital reservation portal, check-in, in-room experience, special hotel amenities and check out. ESPN partnered with Hilton Worldwide with plans to convert a single floor of select hotels into the ESPN Away experience. Reservations could be made via the ESPN Away website or on the Hilton site. Once a reservation was made, an app allows guests the opportunity to input their fan profile. Information from the fan profile allows the hotel to customize the guests experience. For example, A Green Bay Packers fan might find Green Bay Packer branded towels in the room and a cheese head in the closet. Central to the in-room experience is an interactive media center with live games and special sports programming. Each room number is embedded into a sports fact or story making each door unique. Credits: Dan Richards, Mark Vanderzanden https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1422049972020-B387PNYQCQZN77RPE345/2010-025_ESPN_door_v007.jpg ESPN HOTEL https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/dc7a004f-a5fc-4632-b889-297d09d923fe/ESPN-themed+hotel_new+lamps.jpg ESPN HOTEL https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1768977721221-7VALBXGY6CSUWZXM5JUC/ESPN-themed+hotel+room+with+vibrant+lighting.jpg ESPN HOTEL https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1768058410233-A674XW5M1ZZLMM26JETA/Modern+hotel+room+with+stadium+artwork.png ESPN HOTEL https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1768978140942-JO2LQ37NEU3JDM7JLMAI/ESPN+media+wall.jpg ESPN HOTEL https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1769230629975-RU941IQRBDIWF713BG7G/%252BModern%2Bhotel%2Bbathroom%2Bwith%2Bshower%2Bdetails.png ESPN HOTEL https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1768280380240-EPCGC08B39KDLUE429GK/ESPN_Hotel_Bathroom_02.jpg ESPN HOTEL https://richardsdesignco.com/nsw daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441690175-00YC0HDT28YD8LXVMPIK/portfolio37.jpg NSW LAUNCH NSW Launch Campaign Integrated campaign for the US launch of Nike Sportswear. Pictured are print, outdoor and digital advertising and consumer collateral. The ad buy included a station domination program where every ad space in a single NYC subway station was reserved for the campaign. The collateral is an oversized newsprint piece that was distributed in NYC in custom branded newspaper dispensers. The One Show award winner. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441791852-T5L74K7A4DJO7KT2HBY7/IMG_0640.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441767173-INFHUE2P6YNXT07DO85Z/IMG_0636.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441741358-1LPMLZU2KARZZ705CGHC/IMG_0641.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441466191-DQ89NIJPGUAYGFVVQ48N/portfolio39.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441508862-EFSH0L0ZLKBC9ODMWRCV/portfolio40.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414726162213-PCPDX9G249SWJ6RO2CGI/portfolio42.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441539451-PK8HPPULYIPPPYEYOZF6/portfolio43.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414726205677-LCRGRWPLGZIS0KO0D5J8/portfolio45.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414726134259-U5HDGR33JLFABC3TSBJN/portfolio41.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441584649-T3JAAC2X744P9ZEKKXZ7/portfolio38.jpg NSW LAUNCH https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441627385-6B2JZOLL9XW22TBB388Y/NSWPicture+194.jpg NSW LAUNCH https://richardsdesignco.com/howard-hughes daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1632733913659-G59GE9MJRZHMC08FWYNM/TheParkWardVillage_Logo_F.jpg Howard Hughes The Park Ward Village Comprehensive brand design and development for The Park Ward Village, a Howard Hughes residential project in Honolulu. The launch package includes Creative Strategy, Brand Narrative, Identity, Lifestyle Photography, Website Design, Print and Digital Advertising, Social Media, and Collateral. Brand Strategy and Design: Dan Richards Agency: Ocean Blue https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742959719454-8AUK6DN7FC212BI9VMUY/2020-10_Camp4_HowardHughes-7671.jpg Howard Hughes Lifestyle Photography Creative Director: Dan Richards Art Director: Dan Richards Photographer: Tim Kemple Producer: Melissa Shipman Agency: Ocean Blue https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1767931810106-JL5YZ1234Y1EXW2BJ665/TPW_products_01_DR.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1768028811407-5QHF9ZUEGPYJIXPT1PS5/06_Entry_for_sign-1_DR02.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742959697536-576GGW4JWWK1TT8IND25/2020-10_Camp4_HowardHughes_Day3-5386.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650362485997-IAYEAY9W1TEFOAOEE36S/website-1.jpg Howard Hughes Website Designer: Dan Richards Writer: Jasmine Chagnon Developer: https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650363296439-THSQY88N82LJSO5QOLUU/TPW_wesite_03_T_DR01.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650362511733-NQK5W8BGQYWT824SGGAX/website03.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742959675512-SHW2AK4Z1CXGHIP1IYI6/2020-10_Camp4_HowardHughes_Day3-4855.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650094653673-AOLGKU6OVQXH2GL47XCX/IMG_4138_DR.jpg Howard Hughes Brochure Design Designer: Dan Richards Writer: Jasmine Chagnon Printer: Clear Image Printing, Los Angeles https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1649918289331-6OD3N5D098OOZPSE16RG/IMG_4064_BLK.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1649918566713-833DDENJBP7CMHVM1H0C/IMG_4083_BLK.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650439190571-861UM6RQPH3JXP5CC17Y/IMG_4189_1A.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742959621669-IDEOLBHJUPN9DPVHQ8NQ/2020-10_Camp4_HowardHughes_Day3-3786.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650150327728-471BAKRWR3AIYN19SMOF/IMG_4155_03.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650171787835-NI0WYG4F4TYI1O4DJ53O/IMG_4146_01.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650100743101-V8QX1UPG1C2ABSJP7U84/IMG_4152_02.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650423928434-2S9UFFHZGAB4X2DZGSDE/IMG_4080._BLK.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650393110931-QJSS8F6ICSEAK3CYHEWT/IMG_4164_01.jpg Howard Hughes Floorplan Brochure https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1649918458368-2RB2LAL3J340MBGZEMXQ/IMG_4071_BLK.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1650442210474-PNE0PUJBQSGKHJTEEDDK/IMG_4072_BLK.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1746581723761-BEHZ8K4VXTPIBE3QC87J/2020-10_Camp4_HowardHughes_Day3-5295.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1746581830786-Q1S1Y2QL8KFUYHQDCZR1/2020-10_Camp4_HowardHughes_Day3-4121.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742961095312-J0FE0QEBKI5IPGEG9VMM/2020-10_Camp4_HowardHughes_Day3-5613.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742959713577-163OK5P7D7NDUVG78IRB/2020-10_Camp4_HowardHughes-7254.jpg Howard Hughes https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742960491544-H1KC6QQ46HP7950P9492/2020-10_Camp4_HowardHughes-6889.jpg Howard Hughes https://richardsdesignco.com/the-united-states-of-america daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1748116555056-9LPAYZ3C4P5FI5PETU3N/Screenshot%2B2024-07-17%2Bat%2B10.33.13%25E2%2580%25AFPM.jpg THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1719909951597-G8TGAUC8Z7VY2HIQDTDG/Screenshot+2024-07-02+at+1.41.57%E2%80%AFAM.png THE UNITED STATES OF AMERICA A bid to reduce the national deficit by selling advertising space on US currency. The proposal includes advertising industry metrics to calculate revenue potential. The project blurs the lines between corporate and government spaces, testing the boundaries between the sacred and the profane. Concept, Copy, Illustration and Design by Dan Richards. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1723805466437-7YFK8RUJWSKB41QXEEEV/intrspread_F.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1730008852545-EV3A6GF8M7XFZSXZDMHA/Screenshot+2024-10-26+at+11.00.37%E2%80%AFPM.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1730615372725-UGZ2JIG0AZ7EWI0B9BVR/HD_Penny.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1721284994164-4GAIVVJP22B4DZXVR0L7/One+Gallery+Book.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1723805243374-19WTWAX8EHE6ILLP6WT8/Screenshot+2024-08-16+at+3.46.54%E2%80%AFAM.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1721291485081-GT4BGQJUSGTLHD98L9EG/ONE_STRIPE_book.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1721435501263-8V63QBKF58AGN7RFKX8A/mag02_b.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1721378662959-LNORSN68B51P8B1C4J6J/snickers_book3.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1720472264188-ZJ3Y9D5EC2PUSL9P71AS/Screenshot+2024-07-08+at+1.57.07%E2%80%AFPM.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1724197202111-U0MCT4GV2TBAVCA677UH/10%2BDollar%2BGallery.jpg THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1724197566981-FQUDHY8LSG59JNPXZ45E/10+Dollar+Color.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1729373000199-8BS3J3HIW5Q8KAECU8OP/Screenshot+2024-10-19+at+2.22.39%E2%80%AFPM.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1729373026567-8V7LWYTWAPVS6FY7BR21/Screenshot+2024-10-19+at+2.22.06%E2%80%AFPM.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1729373048095-WCKME1ZJKL1H18L2EO5I/Screenshot+2024-10-19+at+2.22.19%E2%80%AFPM.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1721508605236-T19R6P79KESMD3KA9Q7H/quarter_book_new01.jpg THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1729372353857-QKXI9LRJNET667LHEQ1G/A3_book_page.png THE UNITED STATES OF AMERICA https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1730616519180-VRKVPDK2KNZY5NNDKPM5/finance_UST.png THE UNITED STATES OF AMERICA https://richardsdesignco.com/dm-retail daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414781122356-ZVPE1GIZF1ZTFES4RB57/portfolio22.jpg DM RETAIL SF Dr. Martens Retail For these retail installations in San Francisco, Seattle and Portland, vintage and reclaimed picture frames were used as a repeating material, creating unique photo corners and an integrated cashwrap. Signage and found industrial furnishings complete the space. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414728823159-5XC96M8TXTPBXQQXPAXA/portfolio21.jpg DM RETAIL SF https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414781154793-0DHXDGW37MHZWUXPO5S1/portfolio25.jpg DM RETAIL SF https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414781166727-YNMZ8OG5CMI2JKIN77OH/portfolio24.jpg DM RETAIL SF https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414781189145-Z70Z1HTU9T90SFVF84XF/portfolio23.jpg DM RETAIL SF https://richardsdesignco.com/f18-photography-or daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537213434054-1HSB1BWTDXPS79OLDWAW/TK_EvolutionOfTrail_F18-3898.jpg F18 PHOTOGRAPHY OR Columbia Sportswear Lifestyle Photography Creative Director: Dan Richards Art Director: Dan Richards Photographer: Tim Kemple Sr. Producer: Scott Willson 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https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537213901306-I2YQV4QZ6A8FHDU0PRQF/TK_EvolutionOfTrail_F18-7405.jpg F18 PHOTOGRAPHY OR https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537213906259-RQGA5X13CFDB64P1YFQ7/TK_EvolutionOfTrail_F18-7838.jpg F18 PHOTOGRAPHY OR https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537213947158-5QYXCFYWQKXJVC8FBHXR/TK_EvolutionOfTrail_F18-2747.jpg F18 PHOTOGRAPHY OR https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537214633112-W3DM0TP79HADDGN4XAU6/TK_EvolutionOfTrail_F18-2079.jpg F18 PHOTOGRAPHY OR https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537213979130-Q3TQQHSSAGOMPFN1IKXJ/TK_EvolutionOfTrail_F18-2069.jpg F18 PHOTOGRAPHY OR https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537214072343-Q0GJYI6407CBPGV8UAMW/TK_EvolutionOfTrail_F18-0658.jpg F18 PHOTOGRAPHY OR https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537213997413-2SR0A8I8GOY625DTVFRN/TK_EvolutionOfTrail_F18-2234.jpg F18 PHOTOGRAPHY OR https://richardsdesignco.com/backwoods daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1767929072344-TI8RBJMCP3A9VQ8L8KCM/Backwoods+dudes_DR.png BACKWOODS Backwoods X ComplexCon This branded environment for Backwoods was featured at the ComplexCon consumer show. Once the structure was built, street artists were invited in to complete the look. The space included a small retail area for limited edition branded merchandise. The venue was also used to host special appearances by recording artists. Credits: Dan Richards, Jammy Chong, Emily Pasternack, Event Production: AMP Agency https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1665005272280-C11E4X5HGLCRWR1GTMFB/BW_tires.png BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997291385-F66VDEM978G31OD1VYR8/booth.png BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997654633-70GH2YCU79Q4X92CR637/BW_CompCon_Day2-Recap_004.jpg BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997415768-ANHJ3JZEJJJMPBJGL733/BW_CompCon_Day2-Recap_020.jpg BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997453549-LI8F0RP5N0DCBCYBF9MI/BW_CompCon_Day2-Recap_132.jpg BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997704773-OSM4DFY2YQW2O9LLZ9H5/BW_CompCon_Day2-Recap_009.jpg BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997492842-0DJ0HH18607Z8T5P3LEY/BW_CompCon_Day2-Recap_026.jpg BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997528769-346T6SFTBPPLKUBI5IDJ/BW_CompCon_Day2-Recap_076.jpg BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997555016-5P7TP0T7M3FZXP04E6TJ/BW_CompCon_Day2-Recap_098.jpg BACKWOODS https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1664997565975-FKOPANUWLFG3MH65KSF0/BW_CompCon_Day2-Recap_134.jpg BACKWOODS https://richardsdesignco.com/sirius-package daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1421047025442-WJ5GFXXEJVZ67RWPFUSJ/Sirius_boxes.jpg SIRIUS Sirius Package Design Package design for the Sirius S50 portable satellite radio device. Designer: Dan Richards Agency: Ziba https://richardsdesignco.com/new-gallery-1 daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1424151526713-21LDNDF35LHFZ6FXYXVL/JBC01.jpg JORDAN BRAND CLASSIC Jordan Brand Classic The Jordan Brand Classic, is a high school All-Star tournament. The game's rosters feature the best and most highly recruited high school players. This integrated campaign included all branded materials for the event including advertising, collateral, event graphics, credentials, and more. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1424151550719-HHFQS9MIWLFSWYLVVBSJ/JBC02.jpg JORDAN BRAND CLASSIC https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1424151573710-3JYONWTVYCTR0KJ2OC79/JBC03.jpg JORDAN BRAND CLASSIC https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1424151597795-EIHMYM9OOLPSCENLAFAJ/JBC04.jpg JORDAN BRAND CLASSIC https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1424151625511-HGLC6L437Q907Y2C0T9Z/JBC05.jpg JORDAN BRAND CLASSIC https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1424151649810-TJ0LD3WGPMA92R1X7H6J/JBC06.jpg JORDAN BRAND CLASSIC https://richardsdesignco.com/ulana-ward-village daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742968686510-9CNSRIBKW5XM4FBUM9YH/Ulana_Logo.png ULANA / WARD VILLAGE Ulana Ward Village Comprehensive brand design and development for Ulana Ward Village, a Howard Hughes residential project in Honolulu. The launch package includes Creative Strategy, Brand Narrative, Identity, Lifestyle Photography, Website Design, Print and Digital Advertising, Social Media, and Collateral. Brand Strategy and Design: Dan Richards Agency: Ocean Blue https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969723051-NF37B03A4XK4BILGESQA/Screen+Shot+2022-06-30+at+4.05.08+PM.png ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742968911683-AFUNY0IFV6HO4W4UY8EJ/Screenshot+2025-03-25+at+10.18.24%E2%80%AFPM.png ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1767718284019-ISASA33O24OC8ZV11PHY/%2BULANA+Ward+Village_Book+copy.jpg ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742968916893-AAYEK2V10MLXR302AFZ3/Screenshot+2025-03-25+at+10.25.21%E2%80%AFPM.png ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1767678969850-MJNYYEZ0O08PAG2M2TRW/%2B%2B%2BUlana_Logo_Render.png ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969043211-J1RV80JQ0IVKUGV8SJ5T/HH_TK_%5B5_4_21%5D-00120.jpg ULANA / WARD VILLAGE Lifestyle Photography Creative Director: Dan Richards Art Director: Dan Richards Photographer: Tim Kemple Producer: Melissa Shipman Agency: Ocean Blue https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742986631944-VMYWDV3P9FJL4PL54W0I/HH_TK_%5B5_4_21%5D-03565.jpg ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969065392-GQ2A0YN5U7KG8ZS5X0D1/HH_TK_%5B5_4_21%5D-00852.jpg ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969090034-UPA2RV17G4U6S6WVRUSP/HH_TK_%5B5_4_21%5D-03915.jpg ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969124482-EBTYVPFZHRAWFOUC0XV8/HH_TK_%5B5_4_21%5D-02217.jpg ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969133825-P0PRHL9EKLTN1CYQRPEU/HH_TK_%5B5_4_21%5D-01987.jpg ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969586714-KHOHCEI4VBYUH5OEDF5G/HH_TK_%5B5_5_21%5D-09125.jpg ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969367597-S7BJTWFV8QVZHHR1S82N/HH_TK_%5B5_5_21%5D-09662.jpg ULANA / WARD VILLAGE https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1742969331832-6FSYUF6ETH1T0B2AU906/HH_TK_%5B5_5_21%5D-09383.jpg ULANA / WARD VILLAGE https://richardsdesignco.com/new-cover-page-1 daily 0.75 2026-01-30 https://richardsdesignco.com/nike-vintage-running daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414726243661-KTUDW534P2Y3MA6A7Y6W/portfolio34.jpg VINTAGE RUNNING Nike Vintage Running A comprehensive initiative to launch Nike's Vintage Running products. The campaign, made to look as though it had been unearthed from a late 70's time capsule, included custom boutique retail installations, print and digital advertising, an assortment of promotional collateral, and a PR piece designed and carefully produced to appear as a 35 year old runners magazine. Credits: Dan Richards, Lael Tyler in collaboration with Nike Running. Lifestyle photography by David Emmite. Portland Ad Federation Rosie Award Winner https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1422266444425-PUYPQN9YVURNBDRSR0YH/Vintage_ads.jpg VINTAGE RUNNING https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1418953643977-Q2N0U89LPLEAWZBM7J8I/_DSC9308.jpg VINTAGE RUNNING https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414726276467-M627L8G7J349JJPE5KTW/portfolio31.jpg VINTAGE RUNNING OREGON RUNNER PR PROMO Part of a media kit used to help launch Nike's Vintage Running products and campaign. The magazine was painstakingly designed and crafted to appear as though it was an authentic artifact from 1977. Credits: Dan Richards, Lael Tyler in collaboration with Nike Running. Lifestyle photography by David Emmite. https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1422266273442-ZBXV7C65F5FFM1AHDC0Q/portfolio32.jpg VINTAGE RUNNING https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1414726322765-11RPXH6CVL095I51AD5L/portfolio33.jpg VINTAGE RUNNING https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1422323454232-150DZ98B1NPRGUA6UIUB/laptop_ipad_ads03.gif VINTAGE RUNNING https://richardsdesignco.com/nsw-1 daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1420441584649-T3JAAC2X744P9ZEKKXZ7/portfolio38.jpg NIKE SPORTSWEAR (Copy) https://richardsdesignco.com/new-page daily 0.75 2026-01-31 https://richardsdesignco.com/home-be-true-1-1 daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/5452b2e3e4b079f20479a918/1537214072343-Q0GJYI6407CBPGV8UAMW/TK_EvolutionOfTrail_F18-0658.jpg INTRO