ESPN Hotel
Comprehensive hotel concept for ESPN. The project took into consideration the entire guest journey. Brand touchpoints include a digital reservation portal, check-in, in-room experience, special hotel amenities and check out. ESPN partnered with Hilton Worldwide with plans to convert a single floor of select hotels into the ESPN Away experience. Reservations could be made via the ESPN Away website or on the Hilton site. Once a reservation was made, an app allows guests the opportunity to input their fan profile. Information from the fan profile allows the hotel to customize the guests experience. For example, A Green Bay Packers fan might find Green Bay Packer branded towels in the room and a cheese head in the closet. Central to the in-room experience is an interactive media center with live games and special sports programming. Each room number is embedded into a sports fact or story making each door unique.
Credits: Dan Richards, Mark Vanderzanden

Guest Journey
The ESPN Away experience is so much more than an in-room experience. Brand touch points were considered across the entire guest journey. Special amenities and services that cater to athletes and fans were recommended from big ideas down to the smallest detail.