Nike Vintage Running
A comprehensive initiative to launch Nike's Vintage Running products. The campaign, made to look as though it had been unearthed from a late 70's time capsule, included custom boutique retail installations, print and digital advertising, an assortment of promotional collateral, and a PR piece designed and carefully produced to appear as a 35 year old runners magazine.
Credits: Dan Richards, Lael Tyler in collaboration with Nike Running. Lifestyle photography by David Emmite.

OREGON RUNNER PR PROMO
Part of a media kit used to help launch Nike's Vintage Running products and campaign. The magazine was painstakingly designed and crafted to appear as though it was an authentic artifact from 1977.
Credits: Dan Richards, Lael Tyler in collaboration with Nike Running. Lifestyle photography by David Emmite.