Eddie Bauer 100 Year Anniversary Campaign
For Eddie Bauerʻs 100 year anniversary, a comprehensive experiential marketing campaign was developed including logo, traveling lending library, a city center starry night activation, and other brand interactive activities all encouraging consumers to find themselves outside. A special photo booth was developed allowing consumers to create their own 100 year anniversary silhouette portrait for sharing on social media.
Credits: Dan Richards, Luis Infante, Rachel Roebuck, Jammy Chong, Emily Pasternack
Agency: AMP