The Nike Dunk. This book recaps the media, promotions, events and collateral that was used to relaunch of the iconic shoe.

The One Show: Silver Pencil Winner
Creative Director: Dan Richards
Designer: Lael Tyler

BE TRUE CAMPAIGN
Large scale retail marketing campaign for Nike Sportswear, specifically the re-launch of a classic basketball silhouette from 1985–The Dunk. The Dunk's identity is rooted in school colors, and 80's authenticity. The Dunk's colorful tile pattern was represented in retail and a launch venue using painted school locker doors. The locker doors were featured in window displays, and used as shelving in-store or as a tiled wall pattern in some spaces. Clever placement of the campaign tagline, "Be True" included, foam fingers, and body paint, all meant to capture the passion and culture of 80's school spirit.