Garcia Y Vega Identity refresh and new packaging for Garcia Y Vega. Because these cigars are imported from the Dominican Republic, the packaging features a graphic style inspired by foreign currency to highlight the exotic nature of the brand
       
     
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GARCIA Y VEGA CLUB CIGARS Packaging for a range of smaller club cigars. These packages are intended to appeal to a more contemporary audience, pushing the boundaries of the brand. The Garcia Y Vega signature mark was used in place o
       
     
Garcia Y Vega Identity refresh and new packaging for Garcia Y Vega. Because these cigars are imported from the Dominican Republic, the packaging features a graphic style inspired by foreign currency to highlight the exotic nature of the brand
       
     
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Garcia Y Vega
Identity refresh and new packaging for Garcia Y Vega. Because these cigars are imported from the Dominican Republic, the packaging features a graphic style inspired by foreign currency to highlight the exotic nature of the brand. A window added to the back of the box reveals the new metallic gold cigar band design. The package positions the brand as an imported cigar that lives within a lower price point. The new tagline was written to reinforce this position in the marketplace. "The Best Cigar for the Most People".
Agency: Sandstrom Partners

portfolio3.jpg
       
     
+
GYV_new01.jpg
       
     
+
GARCIA Y VEGA CLUB CIGARS Packaging for a range of smaller club cigars. These packages are intended to appeal to a more contemporary audience, pushing the boundaries of the brand. The Garcia Y Vega signature mark was used in place o
       
     
+

GARCIA Y VEGA CLUB CIGARS
Packaging for a range of smaller club cigars. These packages are intended to appeal to a more contemporary audience, pushing the boundaries of the brand. The Garcia Y Vega signature mark was used in place of the familiar black stripe logotype to further differentiate this product line.