Nike Air Max to Maxim
This graphic timeline charts the evolution of Nike Air from it's 1970's origins through to the Air Maxim. The graphic features vignettes of the designers and their inspiration for the designs of the iconic shoes. The deliberate analog presentation features elements such as Polaroid prints photographed at the Nike archive, athletic tape, racing bibs, and illustrations by James Blagden. The original installation was done for the launch event, then later translated into retail spaces in key markets.