A concept piece created to test the boundaries between the sacred and the profane. A bid to pay for critical government programs or pay down the deficit by selling advertising space on US currency. The project blurs the lines between corporate and g
       
     
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  Columbia Sportswear Global Retail  Comprehensive retail design including store design, new fixture suite, and seasonal initiative campaigns. Wholesale shop-in-shop design  was also included for North America retail. Credits: Creative Director, Dan
       
     
  Columbia Sportswear Shop-in-Shop   Dan Richards, Creative Director / Martin Eizik, Designer / Marc Alaspa, Retail Development / EYELEVEL, Design and Engineering Agency Partner
       
     
  Columbia Sportswear Lifestyle Photography  Credits: Creative Director/Art Director, Dan Richards, Photographer, Tim Kemple, Sr. Producer, Scott Willson
       
     
  Columbia Sportswear Lifestyle Photography  Credits: Creative Director/Art Director, Dan Richards, Photographer, Tim Kemple, Sr. Producer, Scott Willson
       
     
  Columbia Sportswear Lifestyle PhotographyCredits:   Creative Director/Art Director, Dan Richards, Photographer, Tim Kemple, Sr. Producer, Scott Willson