Columbia Sportswear: Road to Trail
https://www.youtube.com/watch?v=YTcIzbZrNuk

Producers: Columbia Sportswear, North, Tokyo Labs
Runners: Ruy Ueda, Sandrine Christin
Cinematography: Rockhouse Motion
Creative Direction: Columbia Sportswear, North
Editor: Jimmy Chung
Brand Social Media Director: Scott Trepanier
Brand Creative Director: Dan Richards
Photo Art Director: Dan Richards

Content Bundle
The campaign included a long-form video, a cut down version, separate short product videos highlighting tech, and stills. These assets, all created in a single production formed a content bundle that was utilized across social platforms over the course of a 6-8 week campaign.

Instagram Content