Columbia Sportswear - The White Rim Trail
https://www.youtube.com/watch?v=ZxrxfxCZgTk

Executive Producer: Columbia Sportswear
A Camp4 Collective Production
Director: Tim Kemple
Hikers: Paddy O'Connell, Lauren Steele
Brand Social Media Director: Scott Trepanier
Brand Creative Director: Dan Richards
Art Director: Malone Phillips

Content Bundle
The campaign included a long-form video, a cut down version, separate short product videos highlighting tech, and stills. These assets, all created in a single production formed a content bundle that was utilized across social platforms over the course of a 6-8 week campaign.

Footwear Tech Content

Apparel Tech Content

Instagram Content